Top 5 Social Networking Apps on iOS in Bulgaria: Q1 2025 Performance

In the first quarter of 2025, the social networking landscape on iOS in Bulgaria was marked by distinctive trends among the top five applications. This report, based on data from Sensor Tower, provides an overview of these apps' performance, focusing on weekly downloads, revenue, and active users.

Threads saw fluctuations in downloads, starting the year with around 3.8K and peaking at 4.5K in early January. The app maintained a consistent user base, with active users ranging from 144K to 169K throughout the quarter.

Telegram Messenger experienced a steady revenue increase, reaching approximately $5.4K in early February. Downloads peaked at 4.6K mid-quarter, while active users fluctuated between 203K and 233K.

WhatsApp Messenger maintained a stable presence with weekly downloads averaging around 2.5K to 3.1K. Revenue remained modest, peaking at $18, and active users varied from 246K to 296K.

小红书, 你的生活兴趣社区, saw a significant spike in downloads in mid-January, reaching over 19.5K. Revenue showed intermittent peaks, with a notable increase to $38 by the end of March.

Rakuten Viber Messenger consistently generated revenue, peaking at $2.9K in the last week of March. Downloads saw a decline over the quarter, starting from 2.5K and dropping to around 1.1K, while active users maintained a robust count between 655K and 700K.

For more detailed insights and data analysis, visit Sensor Tower's platform.